The Great Game

In the final experiment, participants were again asked to recall a bad deed from their past. Half then washed their hands with an antiseptic wipe while the others didn’t, and all were asked to fill out a form surveying their current emotional state. Finally, they were asked whether they would donate their time, free of charge, to take part in another study for a desperate graduate student.

The negative feelings aroused by contemplating behaviour which the participants were not proud of would presumably have led to a desire (conscious or not) to make amends by doing something that expresses the moral commitments they would prefer to see in their self-image, or to otherwise erase the stain of moral impurity through an act of cleansing. In this set up, the cleansing option was forced on half the study subjects, which had the effect of reducing feelings of the negative moral emotions of disgust, regret, guilt, shame, embarrassment and anger (non-moral emotions were unaffected). Mere hand washing also reduced the likelihood of offering help to the student in dire straits – if you’ve cleaned your conscience, there’s no defect in the moral self-image to fix.

The implications of the Macbeth effect, and this demonstration of its power to influence moral behaviour, is potentially alarming, and leads to a counter-intuitive thought. If is often supposed that observance of religious practices and rituals forms a core component of an ethically grounded life. But these results plausibly point to an entirely different conclusion. If threats to the moral self-image of individual religious adherents can be countered through cleansing rituals rather than actually amending the moral offence, and if such rituals make compensatory moral behaviour after an ethical blunder less likely, then a religious life could, all else being equal, make the devout less moral! This is another empirical question, and it is likely that other factors will feed into the overt moral behaviour we observe.

In any case, physical cleansing, even if intended as a symbolic offering of commitment, seems a rather cheap and easy route to moral rectitude. But at least it might help make sense of how many ostensibly morally upstanding and devout followers of various religions can also be capable of living with themselves and a range of moral misdemeanours and sinful behaviours, sexual and financial*. And the celebrity pages are replete with cases of decadent, immoral stars who have renounced their wayward pasts, and been born into the glory of God’s kingdom through the miracle of baptism, all beneficiaries of the Macbeth effect. Perhaps for the faithful cleanliness really is next to Godliness.

# posted by Jacob @ 9/11/2006 09:35:00 a.m.