Thursday, April 14, 2005
Eco-porn? Saving the world one shag at a time.
Jax
Tommy and Leona are having sex on a tree stump in the middle of a Norwegian clear-cut. Leona, with a mop of brown dreads and a lip ring, looks dreamily across the demolished forest as Tommy, a little shaggy in nothing but a knit hat, works his magic.
A few minutes earlier, Leona and Tommy stood at the same spot lecturing about the evils of industrial forestry. But now they're moaning in feral ecstasy, overcoming the powerful negativity of the place -- the broken branches and dried-out logs -- with the juices of the life force itself.
Welcome to F--forforest.com (FFF), a porn site with a difference. Along with raw, explicit images and videos with scenes like the one described above, FFF is well stocked with facts about the world's forests. On the Web site, naked sylphs share space with graphs of forest loss over time and exhaustive lists of the benefits tropical rain forests provide to society.
It's a novel approach to eco-activism, certainly, but one the duo hopes will help save the planet. Indeed, in its first year of operation, this unlikely project has raised nearly $100,000 for rain forest protection through the sale of paid memberships.
"Everyone must try to create something good using what they have," Tommy told me by phone from the apartment the couple shares in Berlin. "We had nothing, just our bodies." With backgrounds in progressive and green theater and teaching troubled teens, Leona Johansson, 21, and Tommy Hol Ellingsen, 28, wanted to do more than just protest the state of the world -- they wanted to make a difference. To them, eco-porn is the obvious choice. "Porn makes really, really a lot of money," Tommy continues in his soft Norwegian accent, "so why not use that money for good?"
Easy enough, right? But, so far, the pair's biggest challenge has been giving the money away.
It's a conundrum they didn't anticipate when they got their start in their native Norway, where they managed to obtain seed funding from the federal government. "We said we were starting an alternative environmental organization," says Tommy. (More)
